Tag Archives: makeup

Saturday, December 28 2013

Fall/Winter: Gritty makeup rules the catwalk

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If the runway is any indication, this coming makeup season is set to be one of the edgiest yet, embracing the heavy liner and bold full-face application of a girl on hour six of a big night out.

The experts at Maybelline New York have highlighted these top trends — looks that they’ve worked on backstage at Fall/Winter 2013/14 fashion shows from Paris to Toronto — for your viewing and replicating pleasure.

1.Glossed Over

Gloss isn’t just for lips — in fact it’s been showing up all over the face — a technique used to draw attention to one particular feature. Creamy lids, faces so dewy they look wet and a shiny lip make up this modernist Man Ray-inspired collection. Note: to avoid the rained-on face, gloss one feature at a time.

  • The tools: For the wet-eye-look, Eye Studio Color Tattoo 24HR Cream, gloss on the lids and Big Eyes Mascara.

2. Morning After

True to its name, this is “the kind of makeup that’s been rocked all night,” says Maybelline New York Canada’s lead makeup artist Grace Lee.

Smudge the lipstick, go heavy on the eyeliner and don’t fuss about rogue mascara debris. This disheveled after-party face was spotted at Chloe comme Parris, Prada in Milan, Rodarte in New York and Marcel Ostertag in Berlin.

Pro application tip: “Put a load of makeup on, and then take a bit off to make it look perfectly worn in,” says Maybelline New York makeup artist Sharon Dowsett.

  • Tools: Smoky eye is key! Try Eye Studio Master Smoky Longwearing shadow-pencil in Smoky Black, Superstay 14 HR lipstick in Continuous Cranberry and Volum’ Express The Rocket Mascara in Blackest Black.

3. Amazing Grays

Black’s subtler sibling takes the main stage this fall, as seen on lids at Marc Jacobs, Pavoni and Alexander Wang. Lee describes the smoky-eyed miss aptly, “She’s looking expensive and pulled together, but she’s also got some edge.”

  • The tools: Eye shadow pigments and greyed tones like Eye Studio Color Tattoo 24HR Cream Gel Shadow in Silver Strike, Audacious Asphalt and Tough As Taupe. Another great option is the Eye Studio Master Smoky Longwearing Shadow-Pencil in Smoking Charcoal.

4. Grapes of Wrath

Imagine burgundy, but bad-ass, as seen in Rachel Zoe’s New York show that rocked a wine mouth with an “edgy, bitten finish,” according to Maybelline New York makeup artist Charlotte Tilbury. Wear the mouth dark and sophisticated while juxtaposing fresh skin and soft eye shadows for that rebellious, cool-girl feel.

Also seen at: Georgio Armani, Derek Lam and Zac Posen.

  • Tools: Wine-coloured lipsticks and glosses like SuperStay 14 HR lipstick in Wine & Forever and Please Stay Plum.
Tuesday, August 13 2013

How to get a beachy look that lasts


Sweat, heat, sand, ocean, ketchup — a beach-day face braves all the elements and your usual makeup routine won’t do.

Summer makeup has to be industrial enough to last through an afternoon barbecue or skimboard session, but not so heavy that it slides off your face in layers.

This is where the experts at Maybelline New York come in.

“The perfect beauty look for a day at the beach is really about perfect complexion, glowing skin and feeling confident and gorgeous without ‘overdoing’ it,” says Canada’s lead Maybelline makeup artist Grace Lee.

To get the effortless (looking) beach face that lasts, Lee advises taking the following steps:

How to: beach-perfect makeup

  1. First, apply Dream Fresh BB Cream ($11). Apply like a moisturizer, and massage into skin. Huge bonus: it has SPF 30!
  2. Curl eyelashes. This makes a big difference in making the eyes appear bigger.
  3. For the eyes, apply a long-wear cream eyeshadow like our Colour Tattoo line. This is key when you want colour on the eyes, but don’t want it running down your face from heat and sweat. A favourite colour is Barely Branded ($9). It’s a light champagne colour that adds just enough sheen to the eyelids. You can use your finger, or lightly blend with a soft bristle brush.
  4. Waterproof mascara is crucial at the beach, especially if you are going to swim. Falsies Big Eyes Mascara ($12) is perfect for a wide-eyed look thanks to its dual-ended wand (one end for the top lashes and the other for the bottom). Apply at the root of the lash and wiggle outwards and upwards. I always suggest black!
  5. Using a sheer blush like the Bouncy Blush will create that warm soft glow to the cheeks and not make it look like too much makeup. For summer, the shade Candy Coral is so pretty and looks great on a lot of skin tones ($10). Use your fingers and tap gently into the blush and blend into the apples of the cheeks.
  6. Finishing with the lips, I would avoid too much lip gloss as sand might stick to it. Baby Lips balm to the rescue! You get a hint of colour and SPF 20 ($5). You can apply without a mirror because it’s so sheer. Pink Punch is that perfect amount of pink. Also, a little trick if you don’t have blush, you can use it on the cheeks too for a sheer tint of colour.
  7. *TOP TIP: My tip for conquering the heat is to always remember to keep it light, fresh and sheer. Just as you wouldn’t wear a heavy coat in the summer, it should be the same idea for makeup. Keeping your foundation sheer is key to looking great in the heat.

Tips for the men too!

  1. Disappearing sunscreen for the face. Protect mugs with a sunscreen that doesn’t feel gunky or cling to facial hair. Lee recommends Ombrelle’s SPF 60 Face Ultra-fluid Lotion, which rubs in, leaving no wet residue, texture or trace (I tried this stuff, it completely disappears!)
  2. Clear mascara for those wayward brows. Keep the caterpillars in place, regardless of the beachside wind-factor.