If the runway is any indication, this coming makeup season is set to be one of the edgiest yet, embracing the heavy liner and bold full-face application of a girl on hour six of a big night out.
The experts at Maybelline New York have highlighted these top trends — looks that they’ve worked on backstage at Fall/Winter 2013/14 fashion shows from Paris to Toronto — for your viewing and replicating pleasure.
Gloss isn’t just for lips — in fact it’s been showing up all over the face — a technique used to draw attention to one particular feature. Creamy lids, faces so dewy they look wet and a shiny lip make up this modernist Man Ray-inspired collection. Note: to avoid the rained-on face, gloss one feature at a time.
- The tools: For the wet-eye-look, Eye Studio Color Tattoo 24HR Cream, gloss on the lids and Big Eyes Mascara.
2. Morning After
True to its name, this is “the kind of makeup that’s been rocked all night,” says Maybelline New York Canada’s lead makeup artist Grace Lee.
Smudge the lipstick, go heavy on the eyeliner and don’t fuss about rogue mascara debris. This disheveled after-party face was spotted at Chloe comme Parris, Prada in Milan, Rodarte in New York and Marcel Ostertag in Berlin.
Pro application tip: “Put a load of makeup on, and then take a bit off to make it look perfectly worn in,” says Maybelline New York makeup artist Sharon Dowsett.
- Tools: Smoky eye is key! Try Eye Studio Master Smoky Longwearing shadow-pencil in Smoky Black, Superstay 14 HR lipstick in Continuous Cranberry and Volum’ Express The Rocket Mascara in Blackest Black.
3. Amazing Grays
Black’s subtler sibling takes the main stage this fall, as seen on lids at Marc Jacobs, Pavoni and Alexander Wang. Lee describes the smoky-eyed miss aptly, “She’s looking expensive and pulled together, but she’s also got some edge.”
- The tools: Eye shadow pigments and greyed tones like Eye Studio Color Tattoo 24HR Cream Gel Shadow in Silver Strike, Audacious Asphalt and Tough As Taupe. Another great option is the Eye Studio Master Smoky Longwearing Shadow-Pencil in Smoking Charcoal.
4. Grapes of Wrath
Imagine burgundy, but bad-ass, as seen in Rachel Zoe’s New York show that rocked a wine mouth with an “edgy, bitten finish,” according to Maybelline New York makeup artist Charlotte Tilbury. Wear the mouth dark and sophisticated while juxtaposing fresh skin and soft eye shadows for that rebellious, cool-girl feel.
Also seen at: Georgio Armani, Derek Lam and Zac Posen.
- Tools: Wine-coloured lipsticks and glosses like SuperStay 14 HR lipstick in Wine & Forever and Please Stay Plum.